CenterSite is pleased to announce that mobile versions of our websites service is now available for all websites. Some of our clients have inquired about this capability and now it is available. Some clients have proceeded to develop independent mobile websites earlier this year and we understand their reasoning. They wanted to respond to consumer demand for mobile access to information. Many of these sites, developed independently, are designed to be very small, simple sites with only a fraction of the content available on the desktop site. Many also are not connected to the main site in any way and thus require that they be updated independently of the main site which can mean updating two sites when your center’s message changes.
Our goals for our mobile offering were simple:
1. There is a single site. Update once to change both mobile and desktop versions.
2. Provide the full, rich educational experience to all users. All the educational content from the desktop site should be available to mobile browsers.
The key benefit of this being a single site is that there is only one site to maintain using our content manager. Changes to articles via the admin panels are immediately reflected on both the mobile and desktop versions. The mobile site is not a separate site requiring additional changes to match the main site.
When a CenterSite website is accessed from a mobile device it 'responds' by changing the way information is displayed to optimize for the limited space. Responding doesn't mean reducing the content, it means optimizing the display of information to present the information in a new way. Our clients come to us because they wish to present authoritative self-help information to their community and their clients as part of their fundamental mission. We recognized that the 'mobile web' is becoming the primary web experience for many people. It is not a secondary device used only for transactions. For many it is their primary access to the internet.
Here is an excerpt from a recent Harvard Business Review article that discusses the primacy of mobile in our rapidly changing world. ("The Rise of the Mobile-Only User", http://blogs.hbr.org/cs/2013/05/the_rise_of_the_mobile-only_us.html by Karen McGrane, May 28, 2013)
"One of the most persistent misconceptions about mobile devices is that it's okay if they offer only a paltry subset of the content available on the desktop. Decision-makers argue that users only need quick, task-focused tools on their mobile devices, because the desktop will always be the preferred choice for more in-depth, information-seeking research.
But what about people who don't have a desktop computer? What about people who have access to a PC, but prefer using their mobile device? Those users want and need access to the same information, just presented in a different form factor."
The article goes on to describe the changing reality of web access. This is of particular relevance to CenterSite's clients.
"If you're trying to reach specific audiences, you can't afford to ignore mobile-only users. As Pew Internet reports:
- Young adults: 50 percent of teen smartphone owners, aged 12-17, say they use the internet mostly on their cell phone, according to a 2013 Pew Internet report on Teens and Technology. Similarly, 45 percent of young adults aged 18-29 reported in 2012 that they mostly go online with a mobile device.
- Black and Hispanic adults: 51 percent of black Americans and 42 percent of Hispanic Americans who use a mobile device to access the internet say that's the primary way they go online - about double the 24 percent of white Americans who say they rely on their mobile devices for access.
- Low-income adults: People whose household income is less than $30,000 per year and people with less than a college education are also more likely to rely on their mobile devices for access - about 40 percent of people in these groups say they primarily use their cell phone to go online. Healthcare, non-profit, and government institutions which need to reach these populations should be aware that their audience is mobile-only [emphasis added]"
Review our demonstration site. http://beacon3.centersite.org. Access it using your desktop and your phone.
Contact us at firstname.lastname@example.org, or via telephone at 614.448.4055 for more information, or to set up a live online demonstration.